Canopy: A Partnership to Protect Endangered Forests
We know the apparel industry is far from perfect, here at Evrnu, we try very hard to illuminate the bright spots and support projects we feel are important. For this reason, we choose to partner with Canopy who actively represents a stakeholder with no voice, the endangered forest.
What does protecting endangered forests have to do with apparel? It doesn’t seem related but conventional rayon is derived from wood pulp; people love it because it’s soft, drapes well, holds color beautifully and is easy to care for. But while a natural fiber, the demand for this beautiful fabric causes harm to our natural resources if not managed appropriately.
For example consider that trees remove CO2 from the atmosphere, whereas most of our industrial processes add CO2 to the atmosphere; it is really important that we keep this carbon cycle balanced. The first time I read Ecology of Commerce by Paul Hawken, I began to understand how critical it is to consider our ecosystem in business operations and how life on this planet is beautifully and naturally preserved through our ancient forests.
And then, this past April several articles were published discussing the role of fashion and preservation of ancient forests; one article that highlights some of the work H&M, Zara and Stella McCartney are doing to find alternative sources to rayon from untraceable sources. It seems as if the fashion industry is really considering what the future of fashion looks like in terms of natural resources.
People often ask if our process for creating our garment recycled fiber is truly “green” or “sustainable” because we do use solvents in our cleaning and purification processes to make garment recycled fiber. The best way to describe the system of making Evrnu fiber is that it is a blend of both chemical and mechanical processes; we use waste as our raw material input and we manage our impact carefully to always meet or exceed our own standard. The mechanical processes are critical because we can ensure there is no off gassing, and that there is a reuse of solvents and safe neutralization from within a closed vat environment. This system yields roughly a 70% reduction in negative environmental impact compared to the most sustainable fiber alternatives.
The hardest part of reporting the facts on impact is that our world is changing quickly. When I read this article from Sustainable Brands, I realized what is true today may not always be the case tomorrow. Our industry needs significant improvement and there are many great organizations working on the future of apparel.
Here are our top three: