ELLE UK dedicated its September 2018 Issue to sustainability. The cover story "Fashion the Future" showcases Evrnu partners, Stella McCartney and quotes Paul Dillinger - VP Global Innovation, Levi Strauss & Co.
Excerpt: More intriguing – and sexy – however, is the technology that will reinvent what we think of as clothing. Take Levi’s project with Seattle-based textile start-up Evrnu, for example. In 2016, the duo created the world’s first jeans made of a fiber delivered from five recycled cotton T-shirts. This renewable fiber not only converts clothing waste into new cloth, it also uses 98% less water than the traditional cotton process. Cotton is one of agriculture’s most thirsty crops, requiring a staggering 20,000 liters of water to produce just one kilo – the amount needed to make one pair of jeans. “Evrnu is an industrial miracle,” Paul Dillinger, the head of global product innovation for Levi Strauss & Co, tells me proudly. “Now we have viable garments with both the same strength properties and wearer experiences as conventional cotton. We haven’t run it to market yet because it is a research and development-intensive process, but we’re thrilled with the progress Evrnu has been making and are just shy of the point where we will introduce it into our broader supply chain as material.” Source: Elle UK September 2018, page 161-162