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Circular Fashion: These Brands Are Working to Transform Textile Production

By Kathryn Lundstrom

stella hoodie on green background

Circular Fashion: These Brands Are Working to Transform Textile Production

Evrnu, For Days, Remake and SuperCircle shape the industry’s sustainable future

It’s hard to point to just one statistic that demonstrates the impact the fashion industry has on the climate. It generates roughly 8% of the world’s greenhouse gas emissions and 20% of global water pollution. Its emissions are expected to double by 2030 if the industry doesn’t adopt some serious changes.

But it’s more than just emissions. Roughly 85% of all textile waste goes directly into landfills, according to the EPA, and less than 1% gets made into new clothing. Some of it gets downcycled into things like insulation or stuffing, but a lot of the clothes that get marked as recycled are simply shipped off to other parts of the world, creating waste dumps in places like Chile and Ghana.

And then there’s the human cost: The fast-fashion industry employs roughly 75 million workers—of which only an estimated 2% make a living wage. As fast fashion gets faster and more disposable, workers pay a price.

Problems this big require myriad solutions, from labor advocacy to recycling infrastructure to consumer education. For this video, Adweek caught up with entrepreneurs and experts working within the fashion industry to transform it from the inside.

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