Our Nucycl® technology converts cotton waste into new fiber, which can be reformed again and again.
Discover MoreBy Fiona Harkin and Emily Rhodes
New York – Textiles innovator Evrnu has partnered with designer Christopher Bevans of Bevans Creative Studio to launch its debut direct-to-consumer (DTC) offering, a hoodie made from recycled fibre, Nucycl.
The Nucycl and Bevans 360 Hoodie is sourced from textile waste and fully recyclable, marking a turn towards tech-driven fabric innovation. Using 3D seamless technology, the 360 Hoodie minimises production waste and comes with the Nucycl Guarantee: recyclable and eligible for transformation into a new garment.
In bypassing the middle man and going straight to consumers, the textiles company is demonstrating to brands a new production model, and it plans to expand the range. With textile waste and garment longevity a pressing issue for the fashion industry, the garment’s high-end price tag positions lab-innovated, recycled fibres as precious materials. Discover more fabric innovators in our Five Luxury Fashion Brands Advancing Biotechnology report.
Although the 360 Hoodie is part marketing initiative, designed to highlight Evrnu’s first Nucycl textile-to-textile recycling facility in the US, its DTC approach should push those in the fashion sector to question which traditions, models and systems to leave behind in order to be more sustainable.
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